Reid Davis

For more than twenty years, Mr. Murphy has successfully married corporate America and the entertainment industry through landmark concert and promotional programs. Murphy has been a member of the Songmasters team since 1995 and is responsible for oversight of production for all large live events and their accompanying television components. He is currently Executive Vice President of Branded Entertainment at TBA Global, one of the world’s leading marketing and communications companies.

Prior to rejoining TBA Global, Murphy was President of Fearless Entertainment, a full-service entertainment marketing, production, and promotion company whose projects included My Concert Concierge, AT&T Presents Hard Rock Live and Live at the Rock and Roll Hall of Fame. Fearless Entertainment’s executives also produced broadcast events and specials for CBS, TBS, TNN, MTV, VH1, Viewer’s Choice, DirectTV, and Primestar. Before starting Fearless Entertainment in 2001, Murphy was General Manager and EVP of Warner Custom Music and Managing Partner of Warner/TBA (the Time Warner entities responsible for developing and implementing entertainment marketing initiatives). During his tenure with the Warner Music Group Murphy generated business from respected corporate clients including General Motors, Sony Electronics, Fruit of the Loom, Kraft/General Foods, The House of Seagram, Kmart, MasterCard, Coca-Cola and Hard Rock Cafe International.

Murphy started his professional career 30 years ago in advertising sales and marketing, working for a variety of large publishing companies including Ziff-Davis and CBS Publishing. It was there that he began to perfect the art of selling concepts and programs to corporate America. In 1986, Murphy decided to take his sales and marketing know-how and start his own company. Murphy Marketing Inc. developed and executed sales and marketing programs for clients including Blockbuster Entertainment, Tower Records, Personics, Heritage Publishing, American Media and more.

Under the auspices of Murphy Marketing, Murphy acted as head of sales and marketing for Personics, a manufacturer of customized audio music CDs. He negotiated comprehensive music licensing deals for Personics with companies including Sony Music, Polygram, Warner Music Group, and EMI. In addition to obtaining the music for Personics to use, Murphy developed and ran an in-store music-marketing program that generated sales over $7 million in two years. This successful program, and Murphy himself, caught the eye of Time Warner, which purchased the company in 1989.

A sampling of Murphy’s entertainment initiatives includes television productions such as The Original Bad Company Reunion; NASCAR Rocks; CMA Awards Backstage Pass; 1998 Goodwill Games Opening Celebration and Closing Ceremony; Alabama: For the Record; Blockbuster Rockfest; Fruit of the Loom CountryFest and MasterCard’s Music in High Places. In addition, Murphy has produced such sponsored tours as Reba McEntire/Red Lobster; Page & Plant/Best Buy; LeAnn Rimes & Bryan White/Red Lobster, The Original Bad Company/General Motors; Alan Jackson, Hank Williams Jr. & Travis Tritt/Fruit of the Loom; John Michael Montgomery/Crown Royal.