Songmasters develops and delivers multi-faceted integrated marketing, branding, communications and distribution programs for our clients – whether they be major corporations or small non-profits; broadcasters, advertisers, labels, or performers; established or start-up enterprises; government agencies or private foundations; click or mortar sites. We create significant and assessable benefits for our clients' core business while also offering important support to good causes that their consumers and audiences care about.
Integrated Marketing and Brand Communications
Songmasters creates unique events, broadcasts, promotions, products and brands that harness the power of music and its unique ability to encode, target and capture even the narrowest of demographics. Combining compelling music and non-music elements, Songmasters custom-designs fully-integrated marketing and brand communications programs that:
Dimensionalize our clients' existing media spends
Have direct, incremental impact on revenue generation
Yield significant public relations value
Offer significant support to good causes that relate to their target customers' concerns and the client's current philanthropic initiatives.
Our clients all look to Songmasters for cost effective means of reaching their constituencies in an increasingly fragmented and narrow-cast marketplace. Songmasters uses the power of music and celebrity to reach new customers and to strengthen existing customer and brand loyalty.
Business Development
Songmasters has been increasingly sought to give assistance to emerging and small businesses, a key market sector often priced out of quality marketing, branding, production and communications services. We bring our own broad expertise to bear in helping emerging enterprises - including businesses, foundations, and non-profits - operate and grow more effectively, profitably, and publicly. Songmasters helps these organizations to create solid business development plans, goals, strategies, and budgets within their affordability limits while getting the best in class help to them through our own offices or those of our affiliates. We keep the cost of these services lean, the selection of services a la carte, and our work targeted on the client's goals, every step of the way.
Music Production
Songmasters produces music events, broadcasts, albums, and more for our clients and for the music-loving public. We produce private, by invitation only music concerts and events with A list performers at unique venues throughout the US. We also produce events for broadcast, most recently producing the acclaimed concert, Buddy Holly: Listen to Me for PBS, airing through 2013.
Songmasters recently launched Listen to Me, a turnkey and renewable multi-media entertainment platform produced by Songmasters to celebrate music�s most groundbreaking artists: the True. Great. Original. talents whose creative voices forever changed contemporary music. The series began with Listen to Me: Buddy Holly, to coincide with the 75th Birthday Celebration of the man, the music, and the legacy. Songmasters started the celebration by releasing the acclaimed album, Listen to Me Buddy Holly, (with tracks produced by mutli- GRAMMY® Winner Peter Asher) including performances by Stevie Nicks, The Fray, Zooey Deschanel, Ringo Starr, Lyle Lovett, Jeff Lynne, Jackson Browne, Pat Monahan of Train, Natalie Merchant, Brian Wilson, Chris Isaak, Cobra Starship, Patrick Stump, Imelda May and more. The following day, Songmasters held an invitation only concert, Buddy Holly: Listen to Me, filmed live from The Music Box in Hollywood, CA and airing on PBS through 2013. Songmasters has won three awards for its video productions related to both the album and the concert.
Proceeds from Listen To Me benefit the GRAMMY® Foundation, Songwriters Hall of Fame scholarship programs (Songmasters endows The Holly Prize), and Artists' House Music, a resource for young music professionals and performers. Fusing great music, some of today�s most outstanding talent, a top production team, and support for the next generation of songwriters/performers, Listen to Me: Buddy Holly is a fitting launch to the series. The series will continue with other true, great, original recording artists. Visit our Listen to Me: True. Great. Original. website for more information.
International Music Marketing and Distribution
Songmasters' music division, The Music Coalition, provides established and trademark artists with a profitable, artist-friendly and effective vehicle for marketing and distributing their work internationally. Visit The Music Coalition website for more information on the Music Coalition's catalogue, repertoire and projects.
Philanthropic Support
Every program Songmasters delivers, whether for our clients or for ourselves, benefits educational and charitable initiatives. This may be accomplished through partnerships with benefitting non-profits, direct contributions generated through elements Songmasters develops for our clients (e.g. music CDs), sponsorships, and more. As needed by our clients, Songmasters coordinates all associated relationships and philanthropic programs with partnered non-profits and benefitting charities. Our philanthropic services cover a broad spectrum, ranging from donor advisement to re-granting programs, and from oversight of existing program services to development of programs that effectively link the marketing aims of our clients with the charitable aims of beneficiaries. All philanthropic services are conducted at the direction of our clients. Songmasters provides these services at no additional cost to our clients, ensuring that 100% of all charitable revenues generated through clients' marketing and brand communications programs go directly to charitable beneficiaries.
Songmasters' Partners and Affiliates
Songmasters' partners and affiliates have an impressive record of accomplishments whose credits permit us to develop and deliver the marketing, branding, production and communications services our clients seek. Our partners and affiliates are noted on the sidebar, with links to their individual portfolios.
