Ms. Cohen has been a marketing executive for nearly thirty years. As Managing Partner of Songmasters, she is responsible for the design and coordination of all Songmasters' integrated marketing and brand communications programs and for the coordination and oversight of the international marketing and distribution activities of the Songmasters' music company, The Music Coalition. Cohen also develops successful sponsorship and co-promotions with major corporations, both through cause-related marketing efforts and as direct marketing tools.
Ms. Cohen is the creative force behind Songmasters, both in conceiving and designing its new and innovative program directions for the company overall and for the individual initiatives we develop for our clients. Recent examples include her re-imagining of the consumer face and outreach of health care exchanges, as seen in the design and development of the first-ever revenue generating platform for an exchange, developed for Health Source RI (the Rhode Island Health care exchange); of POBA: Where the Arts Live® , developed for the Bernard family foundation to serve as a dynamic and ground-breaking virtual, multi-media cultural arts center and resource for the families, agents and estates of deceased artists; and of a new business model for revenue generation and more for Wellfleet Harbor Actors' Theater, the premier Equity theater on Cape Cod, that is being extended to serve performing arts facilities across the country.
In addition to the many credits and projects described on this website, Cohen is currently spearheading the development of an in-theater, annual, educational and entertainment-based program to create and sustain a national conversation on women's health. This program will benefit women's health organizations across the country and will partner with major broadcast, outdoor and online outlets.
She was recently the Executive Producer of the acclaimed platform, Listen to Me celebrating the True. Great. Original.® artists of American music while supporting the next generation of music's greats. Through this acclaimed platform, she released the #2 ranking album: Listen to Me: Buddy Holly, and a later concert and multi-award winning PBS broadcast called Buddy Holly: Listen to Me - The Ultimate Buddy Party.®
Cohen has worked in all areas of domestic and international branding and marketing, press and PR, distribution and finance both in the recorded music industry and in spaces that use recorded music. For example, Cohen created and launched the product management department at WEA International (now Warner Music International) and as Director of Product Development ran the U.S. marketing of all artists signed to the company's 47 foreign affiliates and of all WEA International artists abroad. As VP for Product Development, she had oversight of all areas of creative services, marketing coordination and artist development for the company' s operations in over 65 countries. Cohen also oversaw the international videos and tours for Warner, Elektra, Atlantic, Geffen, and Maverick Records.
For Time Warner she served as the international representative at all Time Warner Music Group label/financial meetings and spearheaded Time Warner's acquisition strategy of companies engaged in various aspects of video and multi-media production and delivery. Because of her extensive experience in the negotiation of domestic and international licensing agreements, she was responsible for opening several new markets, including China, for the Warner Music Group.
Cohen established Songmasters in order to produce events and recordings of trademark artists that would benefit charitable endeavors. Among others, she co-created, produced and wrote the acclaimed original Songmasters Inside-Out® series and numerous, large scale performances for private and public participation for other charitable groups including the Reebok Human Rights Awards, AmFAR, The 50th Anniversary of the U.N. Declaration of Human Rights, Goodwill Games, and for the televised showing of Christmas at the Vatican, to name a few.